No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking.
The main issue is there's a ton of saturation, and frankly, people have gotten bored and lazy with old email marketing. That's because people always see faceless, typed-out text or long paragraphs in their inbox every day.
This is why you need to spice it up with another content that brings excitement after people click on your email. And one of the most engaging content you should consider adding to your email marketing campaign is video.
According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. So, it should come as no surprise that at least 77% of marketers reported an increase in email engagement when using video.
In this article, you'll learn how you can use video to increase your email marketing results and what factors you should pay attention to make it work.
Let's dive in!