Every now and again you get the opportunity to learn from someone in your industry who really deserves their reputation as one of the most important experts in their field. For me this opportunity came yesterday, when I sat through two intensive content marketing knowledge sessions with serial-entrepreneur Neil Patel. Neil is the founder of KissMetrics, Crazy Egg and Quick Sprout and one of the most well-known evangelists of the power of content marketing.
I’ve tried to sum up his most actionable takeaways here, and I really think there’s something to be learnt here for all content marketers, both those who are new to the field and more experienced marketers. Enjoy!