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A few weeks ago we began researching how much money brands were spending, on average, for clicks on AdWords.

24% of respondents reported a CPC of less than $1. However, 19% reported a CPC of over $5.

The results were all over the place, so we actually got some qualitative reasoning from a bunch of paid marketers on *how* they are seeing CPCs of less than $1.

Here's what we learned...

  • EP

    Edward P

    over 1 year ago #

    Hey John,

    That was a very informative post. Thank you very much.

    However i wanted to ask you, if you have tried using broad match keywords with enhanced cpc. I did this and saw my lead volumes grow leaps. Google kind of started bidding high on search terms closely related to my product.

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