A few weeks ago we began researching how much money brands were spending, on average, for clicks on AdWords.
24% of respondents reported a CPC of less than $1. However, 19% reported a CPC of over $5.
The results were all over the place, so we actually got some qualitative reasoning from a bunch of paid marketers on *how* they are seeing CPCs of less than $1.
Here's what we learned...
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