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How important are reviews? Before people make a purchasing decision, they consult the trusted opinions of others who have purchased a product or service before. In this digital age, online reviews make it even easier for potential customers to see the public’s opinions on a product or service, prior to spending their hard-earned money.

Positive reviews boost your brand’s reputation and encourage potential customers to purchase your products or services.

What are the best ways to encourage customers to leave positive reviews, and how can you monitor your brand’s reputation as reviews come in? 42 marketers share their insights...

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