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More than just another round-up with pretty faces, this examination of 41 landing pages is organized around illustrative principles:

“There’s no one right way to design and optimize a landing page. However, there are tools and methodologies we can stick to and test to boost conversion rates.

“[I]t’s one thing to talk about it and another thing to show you how it’s done successfully.”

Hands down, my favorite is number 11: Match Visitor Intent