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There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. The tools you need to be successful will depend on your specific goals.

Knowing which tools and software platforms to use for lead generation can be tricky, there are lots of options that claim to do similar things. So here’s a list of the best lead generation tools, arranged by categories that will fit your specific lead generation strategy. We’ve also included a detailed explanation of how you can use each tool.

Lead Data Collection

Email Lookup

Email Followup

Form & Email Collection

Email Marketing

Landing Page Creation & Capture

Complete Marketing Automation

Process Automation

Live Chat

Social & Forum

Contests

Customer Research/Survey

Calendar Scheduling

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