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When scrolling through the Instagram stories to catch cool ad examples, 80% of all the ads I saw were not optimized for the Instagram Story placement.

As a stark contrast, some top brands have nailed their Instagram Stories strategy: Uber, Airbnb, Deliveroo, Starbucks, and many more

Gather inspiration from 40 great Instagram Story examples.

It was a blast to compile this article as I learned a ton while doing it.