Today we're introducing an ongoing series, highlighting some of the best tools for building a proper retention stack. Our first post starts with the them: "Everything starts with data".
[Data is how we set baselines, measure progress toward goals, and quantify results after making product changes and running experiments].
Future tool roundups will include (just to name a few):
-Customer intelligence (going beyond data)
-Marketing automation (re-engagement and creating patterns)
-Engagement and community building
-The lean retention stack (cherrypicking the fewest tools possible for the best results)
Always happy to take suggestions for ideas and products to include!
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