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In today's digital economy, businesses everywhere have to strive to separate themselves from the competition in any way they can.

As markets become ever more crowded, that's not an easy thing to do. We've reached the point where it seems that customer service is the last great differentiator left for businesses to focus on.

One of the best ways they can do that is by deploying a wide range of customer self-service options to take some of the pressure off of their customer-facing staff. Doing so will not only provide customers with more ways to connect with the business but will also lower costs and lead to better customer experience outcomes. Besides, self-service options are practically a necessity these days, and customers have come to expect them.

Here's an overview of the various customer self-service options businesses should offer, and how they can make the most effective use of them.