Hey everyone! This may not be earth-shattering for all you pros here at GH, but this is a post I put together on content / inbound marketing for the companies in our latest Accelerator batch at 500 Startups. Content marketing WORKS, but it can be a slog, and very hard for an early stage company with founders barely treading water. I prefer to advocate the "lazy startups'" way, and always tell companies DON'T REINVENT THE WHEEL. In this post, I cover some ways (and a bunch of sub-ways) that time-limited teams can get the most benefits from their content marketing efforts: 1. KNOW YOUR TARGETS 2. THE “STOCK PHOTO” EFFECT 3. INNOVATE ON QUALITY ← OVERDELIVER 4. 60% OF SEARCHES BEGIN W/ “HOW TO…” More in the post!
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