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Hey everyone! This may not be earth-shattering for all you pros here at GH, but this is a post I put together on content / inbound marketing for the companies in our latest Accelerator batch at 500 Startups. Content marketing WORKS, but it can be a slog, and very hard for an early stage company with founders barely treading water. I prefer to advocate the "lazy startups'" way, and always tell companies DON'T REINVENT THE WHEEL. In this post, I cover some ways (and a bunch of sub-ways) that time-limited teams can get the most benefits from their content marketing efforts: 1. KNOW YOUR TARGETS 2. THE “STOCK PHOTO” EFFECT 3. INNOVATE ON QUALITY ← OVERDELIVER 4. 60% OF SEARCHES BEGIN W/ “HOW TO…” More in the post!

  • RT

    Roman Temkin

    about 4 years ago #

    Really enjoyed reading this! Thanks for sharing!

  • ES

    Edward Stephens

    about 4 years ago #

    Great piece, thanks for the share.

  • RU

    Ruben Ugarte

    about 4 years ago #

    Great article. In terms of influencers, is there specific channels that make more sense early on e.g. bloggers vs Youtubers?

  • GB

    Gennady Barsky

    about 4 years ago #

    Loved this! Thanks for sharing!

  • MM

    martín medina

    about 4 years ago #

    Susan thanks for sharing your post! Love what you guys are doing at 500 Startups, keep up the good work and the quality content. Very interesting points about stock photos, will certainly keep that in mind in the future.

  • SS

    Sherman Smith

    about 4 years ago #

    Hey Susan,

    I'm one of those people that look for "how to" videos and articles.


    Because I work in IT and I'm constantly looking for solutions for computer and network problems.

    But it makes a lot of sense that 60% of all searches starts off with "How to"...

    Thanks for sharing! Have a good one!

  • AA

    Anuj Adhiya

    about 4 years ago #

    Great post.
    Susan - why didn't this post didn't have a "how to" title? :)