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I studied mechanical engineering at school — facts, figures and logic… I never fully recognized the true power and value of storytelling in business. I knew stories were a necessary part of building a business — something you throw together and slap on the About page on your website. But I hadn’t ever personally had any sort of experience that proved to me the value, benefit, and utter importance of really developing a clear and structured story.

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    April Dunford

    over 4 years ago #

    Love the structure he lays out here:
    a) Situation (how things work today)
    b) Complication (how things are changing)
    c) Question (the big question or problem that arises as a result of the situation and the complication)
    d) Your Answer

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    jonah engler

    over 4 years ago #

    Storytelling is a great strategy to draw audience into your business. I feel like if there's an inspiration/great story behind a business, people tend to be drawn more into your business.

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