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Media advertising has great potential, but proving its effectiveness in monetary terms is much more difficult compared to proving the effectiveness of performance advertising. However, our experience has shown that without comprehensive display campaigns, it isn’t possible to achieve comprehensive marketing goals.

In this article, we tell you about the methods of evaluating advertising effectiveness and discuss the impact of your findings on your business as a whole. You’ll learn how OWOX BI links ad views to online and offline activities to track a user’s entire journey from the first interaction to purchase.

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