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There’s snow in the air, logs on the fire, and the mistletoe has been strategically placed around the office. It can only mean one thing – it’s beginning to look a heck of a lot like Christmas. But before you close up shop for the holidays and raid the mince pies, here are four lessons that you can apply to your business to boost your sales, all courtesy of the holiday season. Lesson 1: Make your brand clear and consistent A jolly bearded chap, dressed in red and white. Conifer trees covered in tinsel. Elves on shelves...

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