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he SEO landscape can be unforgiving to those who cut corners. Picture this: you pour in thousands of dollars building links. You finally manage to reach the first page. Plus, you went all in and got your hands dirty with pay-per-click (PPC). But, wait. Despite ranking first and running PPC campaigns, your site isn’t raking in the cash. Then it hits you — you were targeting the wrong keywords all along. You rushed your keyword research. You didn’t think it through. You didn’t study user intent before matching keywords to content. You didn’t do your homework. Oops. Breezing through your keyword research like it’s nothing is a foundational mistake that can cost you hundreds of thousands of dollars. Remember that the goal of SEO is not to rank high. The goal is to attract more customers. Not more traffic, necessarily, but more customers. Customer: (n) a person wanting to give you money in exchange for what you have to offer. If you want amazing results from your SEO efforts, here are four keyword research pitfalls to avoid.

  • RC

    Reginald Chan

    11 days ago #

    Very good article and thanks for sharing. SEO is always a long-term marketing plan. Most of the time, people are looking for a quick-way-out which SEO is definitely not a good option. Love the pitfalls shared on the post and thank you once again!

  • DG

    Dana Gore

    11 days ago #

    Thank you for breaking this down into easy to follow, organized steps. I appreciate the screenshots too.
    I've always found this topic challenging (it seems things change so quickly when it comes to SEO), so this will be helpful.

    Great share :)

  • LS

    Lisa Sicard

    11 days ago #

    Thank you Nadav, this is a great piece on how to do research for keywords. I don't always do them on each post but with Ubersuggest it sure is easier and quicker to do. A few extra minutes of brainstorming can sure make a different for your audience.
    I think many of us got hung up on those popular keywords that we forget how effective the long tail keywords can be. Thank you!

  • BP

    Brenda Pace

    11 days ago #

    Hi Nadav,
    Great read! Once again, I'm reading more about Ubersuggest. Yes, I've looked at it and am super intrigued! SEO is and will always be a challenge for myself and many others. With tools like this, and fab tutorials, we can't help but better our keywords, right?
    I appreciate the information. Thank you for sharing it with us!

  • JH

    Joy Healey

    10 days ago #

    This is a must-read for anyone starting out in keyword research!

    I've made most of those mistakes in the past, but learning the pitfalls to avoid. I hope newcomers will read this article before they make them too.

    Thanks especially for the "tutorial" using Ubersuggest. It really made SEO more understandable, and with Ubersuggest being free, it's a no-brainer to start using it to generate ideas.

  • LR

    Lorraine Reguly

    10 days ago #

    I'm not big on keyword research. I simply write about what my readers want to know.
    However, I like the easy-to-follow steps outlined here, and how to change the parameters of a search.

    Nice share, Nadav! :)

  • RC

    Ravi Chahar

    10 days ago #

    Hey Nadav,

    While searching for the best keywords, localization plays an important role but most of the people ignore it. Chasing the numbers isn't always good. The tools like BuzzSumo can really help you find the trending and qualitative articles for a particular keyword.
    Thanks for sharing with us.


  • CR

    Cori Ramos

    10 days ago #

    Hi Nadav,

    Thanks for sharing David's article with us. I didn't realize I was making some of these mistakes like the example he showed when using Ubersuggest. I never thought to check the localization setting and checking the search volumes. I won't make that mistake again. :)

    It also reminded me about Google Alerts. I used to get them by email but deleted and I can't remember why. I'm going back to set it up again after I post this comment. :)

    This was a real eye opener for me. Thanks again for sharing!


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