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he SEO landscape can be unforgiving to those who cut corners. Picture this: you pour in thousands of dollars building links. You finally manage to reach the first page. Plus, you went all in and got your hands dirty with pay-per-click (PPC). But, wait. Despite ranking first and running PPC campaigns, your site isn’t raking in the cash. Then it hits you — you were targeting the wrong keywords all along. You rushed your keyword research. You didn’t think it through. You didn’t study user intent before matching keywords to content. You didn’t do your homework. Oops. Breezing through your keyword research like it’s nothing is a foundational mistake that can cost you hundreds of thousands of dollars. Remember that the goal of SEO is not to rank high. The goal is to attract more customers. Not more traffic, necessarily, but more customers. Customer: (n) a person wanting to give you money in exchange for what you have to offer. If you want amazing results from your SEO efforts, here are four keyword research pitfalls to avoid.

  • RC

    Reginald Chan

    over 2 years ago #

    Very good article and thanks for sharing. SEO is always a long-term marketing plan. Most of the time, people are looking for a quick-way-out which SEO is definitely not a good option. Love the pitfalls shared on the post and thank you once again!

  • DG

    Dana Gore

    over 2 years ago #

    Thank you for breaking this down into easy to follow, organized steps. I appreciate the screenshots too.
    I've always found this topic challenging (it seems things change so quickly when it comes to SEO), so this will be helpful.

    Great share :)

  • LR

    Lorraine Reguly

    over 2 years ago #

    I'm not big on keyword research. I simply write about what my readers want to know.
    However, I like the easy-to-follow steps outlined here, and how to change the parameters of a search.

    Nice share, Nadav! :)

  • CR

    Cori Ramos

    over 2 years ago #

    Hi Nadav,

    Thanks for sharing David's article with us. I didn't realize I was making some of these mistakes like the example he showed when using Ubersuggest. I never thought to check the localization setting and checking the search volumes. I won't make that mistake again. :)

    It also reminded me about Google Alerts. I used to get them by email but deleted and I can't remember why. I'm going back to set it up again after I post this comment. :)

    This was a real eye opener for me. Thanks again for sharing!