Leave a comment

In this post I share a few of the tactics we used to accelerate growth which helped us raise $8M in funding.

  • PC

    Patrick Campbell

    almost 6 years ago #

    Thanks for sharing - in a related concept I'm curious to know if anyone has used a gift card incentive for beta/early adopter stage products. On one hand, I'm worried about "influencing the cust dev process", on the other it looks like incentives work at least from a demo perspective.

    • LM

      Lincoln Murphy

      almost 6 years ago #

      Honestly, in the cust dev phase... if you can't find people who aren't just open to talking about their problems, but are excited to talk about them with you, hoping that maybe someone will finally solve that problem for them... then that's a result.

      No one cares about the problem enough to talk to you about it.

      If you have to incentivize people to talk to you about the problem you're trying to solve for them, it's not a big enough problem in their world.

      Doesn't mean you should stop what you're doing, but it probably means you need to rethink the problem, come at it from a different angle, etc. Or it may mean that there's no there there and it's time to move on.

      Later on, once you're in-market and competing to get their attention against competitors, maybe incentives will work/are needed, but that's later... and even then, if you're positioning properly against a real, well-known problem, you shouldn't need incentives.

  • GK

    Grigoriy Kogan

    almost 6 years ago #

    This is a useful list, but can we please stop calling basic marketing tactics "growth hacks"?

  • DR

    Dan Russell

    almost 6 years ago #

    great tips on the email collection tactic and proactive live chat! I'll be trying these out shortly :)

  • TS

    tim stutt

    almost 6 years ago #

    +1 for proactive live chat