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365 days after launching lemlist, we finally reached the quarter of a million ARR (annual recurring revenue) milestone.

As a fully bootstrapped startup (with $0 in funding), reaching profitability as quickly as possible has always been our main focus.

Focusing on profit in a world where we often associate the success of a startup to the amount of money they’ve raised, is definitely a different approach yet it can give a different perspective to anyone trying to grow his business without raising funds.

In this article, I wanted to share our journey, without any bullshit and by giving our detailed process to grow lemlist including what worked and what didn’t.