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Do you have the stamina for a sky-high ride? Let’s do some conversion lifting and soar through these 31 landing page best practices. I promise they’re not full of hot air and are worth the read.

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  • AS

    Abrar Shahriar

    over 3 years ago #

    Landing page is awesome when it increase your conversions. The content put some common but essential tips which we should reconsider when building a landing page.

    We normally put CTA above the fold but it varies if we use it for a high price e-book where people usually order after finding reviews. Here, CTA should be below the fold.

    • CM

      Cynthia Meyer

      over 3 years ago #

      Thanks for chiming in Abrar. Glad to hear that you have experience with CTA both above and below fold. Testing always helps!

  • JQ

    Jason Quey

    over 3 years ago #

    Great piece!

    Side note - what are your thoughts on designing home pages like a landing page? Does it defeat the purpose?

    • CM

      Cynthia Meyer

      over 3 years ago #

      Thanks, Jason! It's probably a good idea to include some of the best practices that have to do with clean design (simplicity, choosy image, tone, colors, etc.), but typically home pages function completely differently from landing pages so that wouldn't be ideal.

      You probably want the exploratory links and nav bars on the homepage, which isn't focused on a single goal. Landing pages focus on a single CTA goal so each design will ideally have a 1:1 attention ratio and be tied to a single ad campaign/group. That way, you can speak to each visitor in their stage of the decision making cycle; and depending on whether your visitors came from search, display, social, or video, you can figure which landing pages designs work best and adjust. Hope that helps. Cheers!

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