Start your 2021 with improved Facebook advertising results. Here's a 30-minute Facebook ad audit recipe that anyone can follow through, based on my experience managing ad campaigns as small as $1,000/month spend to $1,000,000+ yearly expenses.
Ad campaign level:
➟ Are the ad campaigns set up with the correct structure?
➟ Does the ad account have remarketing and re-engagement campaigns?
Ad set level:
➟Are all ad sets optimized on the correct goals? Is Facebook Pixel set up?
➟ Do all ad sets collect enough conversions for algorithms to learn?
➟ Which target audiences are being used? Are they optimal?
➟ Does the account use Lookalike audiences and Custom audiences?
➟ Are there static ads in all correct sizes?
➟ Do your Facebook ads look overall attractive?
➟ Do your video ads follow all of the best practices?
➟ Is your ads’ post-click experience converting?