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LinkedIn used to be an afterthought as recent as, what, 2 years ago?

Now, it seems like brands (and employees acting as evangelists for said brands) are more active here than they are on Twitter and Facebook.

So, what happened?

Algorithm changes aside, what's working in terms of a marketing/sales strategy here on LinkedIn that's resulted in such a material spike in brand presence?

We polled a bunch of marketers to find out.