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The search took months … I wanted a FB advertising guide that (1) broke down specific strategies for each stage of the funnel, (2) came directly from the best of the best, and (3) went way beyond standard, regurgitated advice.

I could NOT find one. So I made one.

To cut through the myths, misinformation, and myopia, I reached out to over 30 legit experts. Some names you’ll certainly recognize. Some, you won’t. And that’s exactly as it should be.

I can’t say how grateful I am to the contributors — who seriously went above and beyond to the tune of nearly 10k words, behind the scenes stats, TONS of real examples, and even provided code snippets for advanced tactics.

In alphabetical order — so as not to show favoritism ;) — here are my heroes:

  1. Andrew Yaroshevsky
  2. Avery Ratz
  3. Bill Widmer
  4. Brittany Krygowski
  5. Chris Wiser
  6. Daniel Daines-Hutt
  7. Daniel Snow
  8. Daniel Wallock
  9. David Herrmann
  10. Dennis Yu
  11. Derric Haynie
  12. Dmitriy Kachin
  13. Goldie Chan
  14. Gregory Ortiz
  15. Jake M. Mehani
  16. James Scherer
  17. Jeremy Miller
  18. Johnathan Dane
  19. Joseph Lazukin
  20. Josh Elizetxe
  21. Josh Fechter
  22. Kevin Hutto
  23. Larry Kim
  24. Logan Young
  25. Maxwell Finn
  26. Rachel Pedersen
  27. Ross Simmonds
  28. Ryan McKenzie
  29. Ryan Turner
  30. Sam Hurley
  31. Shanelle Mullin
  32. Sid Bharath
  33. Tim Chard
  34. Violeta Potter
  35. Wilson Hung
  • BW

    Bill Widmer

    12 months ago #

    Aaron, this is incredible! Loved Johnathan's point about conversion temperature levels.

  • LF

    Lucia Fontaina-Powell

    12 months ago #

    Thank you so much for putting this together Aaron 🙏

  • RS

    Ross Simmonds

    12 months ago #

    So much gold.

    Thanks for including my insights in this one. I'm pretty pumped to be included in this list and look forward to passing along some of these new ideas to the team. Great round up!

    • AO

      Aaron Orendorff

      12 months ago #

      You are ALWAYS a delight to collaborate with. And believe me, I'm passing this along to my team as well (I learned a TON putting it together)

  • JS

    James Scherer

    12 months ago #

    High-value roundup, Aaron! Love how much sweat you put into content creation. Keep crushing it!

    • AO

      Aaron Orendorff

      12 months ago #

      Thanks so much, James … for the compliments and being part of it. Can you believe that stuff from Daniel Snow? ;-)

  • NW

    Natasha Wahid

    12 months ago #

    Great stuff, as usual, Aaron! Loved seeing the tips around targeting, as it's such a crucial component with FB advertising. Would recommend downloading the ebook, as there are some real gems in the full resource – particularly around leveraging Facebook to engage with purchasers and increase customer lifetime value (the power of the "Thank You" campaign). Keep on sharing content like this :D

  • DS

    Daniel Snow

    12 months ago #

    This is a MUST READ for any marketer! So much gold in here from some of the top performance marketers around. Really awesome reading Intl everyone’s insights. Amazing takeaways

    • AO

      Aaron Orendorff

      12 months ago #

      Honestly, I could not believe how above and beyond you went. *Round of applause* Now, to begin stealing your insights about Instagram ;-)

  • SM

    Shanelle Mullin

    12 months ago #

    Thanks for putting this together, Aaron. Killing it.

  • HJ

    Hazel Jarrett

    12 months ago #

    So much awesomeness - thanks for creating it Aaron.

    • AO

      Aaron Orendorff

      12 months ago #

      Appreciate it … this kinda stuff is why I love content, collaboration, and getting to know new people :)

  • AR

    Azriel Ratz

    12 months ago #

    So happy that this eBook is finally available! Truly honored to be a contributor!

  • SB

    Siddharth Bharath

    12 months ago #

    This is an amazing resource! Thanks for including me in it!

    • AO

      Aaron Orendorff

      12 months ago #

      You, sir, are ALWAYS welcome in anything I write (I mean, somebody has to bring the smart + funny)

  • DW

    Daniel Wallock

    12 months ago #

    So many brilliant tips. Thanks for putting this together Aaron!

    The ebook is so impressive. This is so well done, wow!

  • GR

    Gigi Rodgers

    12 months ago #

    Yo, I know some of these cool kids! Yew! I'm going to GetPocket this super guide and save this for safe keeping.
    Thanks Aaron!

  • BD

    Brian Dean

    12 months ago #

    This was killer, Aaron. I'm just getting into FB ads again so this was super helpful.

    • AO

      Aaron Orendorff

      12 months ago #

      To be honest … I have VERY mixed feeling about that comment. On the on hand, super flattering. On the other, after seeing what you did with SEO and then video … I'm super scared that if YOU get into FB ads … the rest of us will rapidly be in second place!

  • RP

    Rachel Pedersen

    12 months ago #

    Holy moly, there is a ton of value in this! Such a great roundup - and I feel incredibly honored to be featured.... Aaron, your work always speaks for itself!

    • AO

      Aaron Orendorff

      12 months ago #

      You know you were responsible for at least five of the other contributors jumping in, right? So … triple thanks for (1) your contribution, (2) your behind-the-scenes help, and (3) your kind words above!

  • SH

    Sam Hurley

    12 months ago #

    Aaron, there are enough FB tips here to keep ANYBODY experimenting for a lifetime.

    Facebook Ads are super-tricky to navigate and optimize at the best of times ... What a rich source of value!

    Thanks a bunch!!! :)
    -Sam-

  • SB

    Sue-Ann Bubacz

    12 months ago #

    Aaron: You’ve taken this one far and wide for an awesome guide—a keeper! But, I’m stuck on the tip for bringing “the context to content” and the importance of that concept in business writing ✍️ in general. Thanks for all the hard work and for rounding up this perfect mix of viewpoints.

    Keep digging, Aaron, because we all benefit:) Take care, Sue-Ann #LetsGetRejected or Bring it Big like this!!

  • KB

    Karine Bengualid

    12 months ago #

    The advice is so logical, yet why don't we all 'know' this? Great roundup as usual, sir. *slow clap*

  • AO

    Aaron Orendorff

    12 months ago #

    Ugh ... I know. Mr. Dane is DISGUSTINGLY good at everything he does ;) And thanks for being a part of it -- #swimmeralls

  • GC

    Goldie Chan

    12 months ago #

    Amazing, thanks for the inclusion!

    • AO

      Aaron Orendorff

      12 months ago #

      Happily … thanks to YOU for the insight on audience targetting and (of course) for the super kind email you sent a couple days ago 😍

  • DO

    Desirae Odjick

    12 months ago #

    I can't wait to sit down and comb through this again over coffee—so much actionable information in one post! Seriously, this is more valuable than some of the paid content I've seen about FB ads. Total must-read.

  • DH

    Derric Haynie

    12 months ago #

    Thrilled to be mentioned. So much great advice here.

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