The search took months … I wanted a FB advertising guide that (1) broke down specific strategies for each stage of the funnel, (2) came directly from the best of the best, and (3) went way beyond standard, regurgitated advice.
I could NOT find one. So I made one.
To cut through the myths, misinformation, and myopia, I reached out to over 30 legit experts. Some names you’ll certainly recognize. Some, you won’t. And that’s exactly as it should be.
I can’t say how grateful I am to the contributors — who seriously went above and beyond to the tune of nearly 10k words, behind the scenes stats, TONS of real examples, and even provided code snippets for advanced tactics.
In alphabetical order — so as not to show favoritism ;) — here are my heroes: