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The first 48 hours of our Kickstarter campaign have been absolutely breathtaking! Here is our traction data:
- over $30,000 raised in pledges (our team has NOT pledged anything!!!)
- 5 major publications in renowned international media (including Digital Trends, Gadget Flow, Yahoo Tech and many others).
- super early bird deals were gone in 36 hours, so we came up with additional ones.
- we have driven 60% of the traffic to Kickstarter ourselves, 20% of our pledgers are 1st time backers, which means that we have a very fresh target group and good control over our campaign development.

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