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At the heart of a great product user onboarding experience is user success. Your product solves a problem for your user. They hire your product to solve that problem for them. An effective onboarding flow helps them successfully solve that problem with your product.

To design an onboarding experience is to understand the user and their problem. That way we can align the product experience with their personal success. This will also help us create clear paths through the product and avoid friction points.

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