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Picture this…

You update your Instagram telling your users of the latest, greatest product you have on offer.

Out of every 100 people who see it, 11 buy right then and there.

44 of the remainder head to your store later in the day/week to pick up their own.

That’s 55 sales out of every 100 people who see the post.

Not bad, right?

According to Statista, that’s exactly what you can expect when promoting products through your brand’s social accounts.

Social media has become a powerful place to increase brand awareness and turn casual social media users into loyal customers.

However, the problem comes because this isn’t really news anymore. Everyone knows how good social is at driving revenue.

And the main challenge you’ll face is thanks to social media itself.

Unlike in physical stores, where you’re lucky to have the majority of your potential customer’s attention, social media is a battlefield for even a fraction of user’s attention.

They scroll through their social feeds until something makes them stop—and that’s difficult. A good example of that is Facebook, where users spend an average of 1.7 seconds with any piece of mobile content and 2.5 seconds on desktop.

In other words, social commerce is a blessing and a challenge.

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