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Brand values are often seen as a "nice to have." Especially in a company's early days.

But do they play a role in conversion?

Answer: Yes... when used strategically 😉

This is something Runners Athletics implements amazingly well. Even while selling a really simple set of products.

So in this post, we break it all down for you in a full blown case study. You'll learn:

  • The 3 values built into everything Runners Athletics does
  • The interactive lead capture strategy being used
  • How RA builds values into its website content
  • Where the company could be missing out on conversions
  • How they use social proof to be more persuasive

So, check out the post to learn how a successful, up-and-coming ecommerce brand is converting visitors into sales.

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