It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious mismatch the very first time a prospect visits your website. Other times, you might hit a dead end only after you’ve spent a huge amount of time and resources nurturing a lead. Whether you run an e-commerce store, a tech startup, a large SaaS company or a multi-million dollar consultancy, your business has the potential to leak hundreds of thousands of dollars every day simply because your lead generation program is faulty. However, with the latest available technologies, which are capable of automating the extraction of insights from business data, there is no reason for companies to bleed money like this any longer. Here’s how three companies — an online B2B service, a consumer e-commerce company and a well-known multichannel retail store — use marketing technology to nurture leads and generate more sales….
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