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Even this title uses one of them!
Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat you to it.
Wonderfully done. I love the screenshots. Jon Morrow also stresses appealing to Fear.
I firstly heard about Jon Marrow from Boost Blog Traffic.
I know he moved the site to SmartBlogger.com right now.
Excellent content there!
Thanks Janice!! 🤓🤓🤓
Grateful for your feedback on the selected examples...
And: I'm so glad Jon's thoughts align — He is a master at this internet stuff! 😜
Great read. I know how important emotions are when making buying decisions - and how they come into play when we form opinions about brands.
Thanks for putting this together :)
"Emotion creates memories."
That is so true.
As Sam stated, this embeddable nature of emotion gives an unique opportunity to marketers and business owners to make a breach in the mind and heart of users.
I'm glad you enjoyed it, Dana! 😊
Indeed, emotions are vital to customer perceptions (good and bad).
Any marketing backed by science is fascinating, but altruism is an especially deep subject that's also quite controversial — due to our typical human nature (give to receive) and the numerous 'trigger' chemicals that play a role within us. 🧠🌟🧠
There is a lot of material based on whether true altruism exists!
Hi Sam, great to know how our emotions and what we buy go together. It can certainly help us with our branding strategies. I love how you actually show us great examples and ones that were not so great :) Very important - it's how I learn best. Thank you!
Lisa — I'm really happy you picked up on this part! ✔
Thanks a bunch for your golden feedback.
It's how I learn, too. (I always try to include visual / descriptive examples from both sides of the coin...)
I hope these emotional strats help you in your new(ish) venture!
Anything new (only quality techniques) I can learn about marketing, is very welcome! And Sam's posts are always packed with practical information. 🤓👌
Thanks so much! :))
Thanks, Erik for sharing yet another informative and timely piece.
Yes, our emotions can play a vital role in every dealings especially in online purchasing.
The end note (image of the false ad) of the post is really worth notable. Fake advertising or get rich quick schemes are really flashing all thru the net.
In short, it is really a trap in the net. One should be very vigilant in this area. As you said there are far too many of those already. The sad fact is that even popular platforms like Facebook and top websites are flashing such fake ads on their site. I have posted an alert post in this regard on my site sometime back and I updated recently. I am happy to share the link here: https://www.pvariel.com/dont-fall-trap-breaking-news-facebook/
Hope this will get an alert to the readers.
Thanks, Sam for this informative share. Keep sharing.
There's plenty of those example around, Phil.
Thanks for sharing your point of view here.
Thanks a bunch for sharing your input here, Philip! 🌟🌟🌟🌟🌟
What a coincidence that you also recently covered this aspect of greed! I'm glad you did — It adds further substance to the power of this emotion (although sadly, sometimes used in completely the wrong way).
There are sooo many of these examples online, it's atrocious.
BUT: Doesn't their popularity speak volumes about our 'greedy' human nature?
Thanks again for your feedback,
Having been "caught" by FOMO with deals that will expire in 10 minutes, and then going back another hour later and finding yet another, new, countdown, I'm rather skeptical of these offers now.
In the UK we have one train booking company that actually puts their price up if you deign to go away and check your diary to see if that date/time is OK to travel on. I just use a different site now and always get the price from the original company - so basically they have lost my business.
And looking at it from a supplier's point of view - my son's business is on one of those accommodation websites that say "Only one room left" and it results in him getting loads of bookings that are then cancelled at the last minute because there's no cancellation fee, so he loses out badly because his venue shows as being "full" when the guests probably never intended to come and just wanted to grab the last room.
I wonder if these techniques will become less popular as people become aware of the manipulation?
Nevertheless, interesting and fascinating article.
I can relate, Joy!
Those countdown timers you see on some websites seem to last forever! 😂
I agree with you on those cheap techniques...smart customers will find them out, sooner or later, and eventually change company/service provider.
It's always interesting to learn more about the current marketing strategies.
Thanks for sharing your views, Joy!
I don't blame you at all — Although the sad reality is, there will always be another 1000 people who fall for it, for every 1 who is put off. (It's just how we're wired!).
The proof is all around us — Hotel sites and Anti-virus software companies probably being right up there at the top of the list (their often misleading tactics not showing any sign of change.)
I actually believe FOMO and fear will be used increasingly in advertising as we head into the future, thanks to Social Media and the pressures on younger generations today i.e. getting the most likes on Instagram because you 'look good' etc.
The deceitful stuff is definitely not cool — But there are plenty of honest and subtle (yet powerful) methods to apply fear intelligently, without harm.
I hope this piece gave you a number of 'emotional' ideas! 😊💯😊
Thanks sooo much for your thoughtful feedback,
The use of Altruism can bring good results. People always appreciate selfless actions. Even in sales, customers always go for a company whose employees practice empathy and are ready to help without expecting anything in return.
Thanks for sharing with us.
I like altruism too! As business strategy, but always appreciated in life too. 😊
Exactly, Ravi — It's a highly attractive trait.
Literally all the brands that I remember (for the right reasons) are always those that show empathy, altruism and respect.
Thanks for reading!
Every time I read an article that offers advice on how to capture the attention of a consumer, I try to relate it to my business, Wording Well, and how I can apply this advice in my social media marketing posts to attract new editing clients. Because my business is service-based, what I thought of today was offering a special "sale" in which clients could receive a discount (especially if they referred a friend). Thank you for giving me this idea!
That's the way to go, Lorraine.
The post gave me some ideas for my online businesses too. 😎
Exactly what I love to hear, Lorraine! 🤓
Nothing better than readers absorbing examples & implementing advice / ideas. Really cool feedback!
Thanks a bunch (& good luck with your referral discount concept),
You always share Sam's excellent write-up with the community, thanks! It is super awesome and good to know the influence of emotions with business sales. Examples are perfect and I have enjoyed reading the article.
No one can deny the power of selfless approach and Freebies, they can do the magic. The fear building is new to me and FOMO as well. Understand the power of emotions and yes, it could tweak the sales. Thanks @Sam :-)
Good to hear you enjoyed Sam's post as I did, Nirmala! 🤓
Cheers Nirmala! :)))
Very pleased you loved the insights — And that you also discovered some new emotional methods, too. 😀
Fear / FOMO is used so much around us, it can easily fly under our radars.
Now I focused on it for this piece, I'm actually a little too aware — Hahaha! 🙄
I really hope you enjoy testing these techniques in your biz (with a view to more sales),
Great post, I liked your recommendations. 😀
Cheers, Jaime! I really appreciate this! 😀💯😀
Cheers for sharing some emotion with the GH community! 🧠🌟🧠
Which point zapped you with the most brain chemicals?
I found altruism to be truly fascinating — Although fear has MANY angles to research, in terms of marketing / advertising...
It's actually quite surprising how many popular brands etc. utilize these collective techniques right under our noses, without us even batting an eyelid!
How about this one? :-)
The U.S. Marines: “The Few. The Proud. The Marines.”
Speak to you soon,
I agree with you
Thanks Kai!! 🤓
I'm sure GH users will enjoy the insights in this article, as I did!
I particularly liked the point #1:
"Apply Altruism (It’s Addictive)".
The BMW ad, for example, gives a strong message and inspire deep emotions:
"Spare parts for humans are not as original as those for cars. Don't drink and drive."
Thanks for writing this interesting post!
Thank you, Erik...
Indeed! Without experiencing it, newcomers may think, "How does a car brand even begin a journey into altruism?!"
Well, there's your answer. 😀
Very cleverly done. I particularly like the brands that make it the face of their operations (like Dawn, in the piece) — Takes a lot of courage and planning.
Cheers again for reading / sharing here,
Great Read Sam! I do agree that emotions play a huge part in our buying decisions! But I have to admit you opened my eyes to the different approaches people take! Such as a tag line, I really never gave this much thought. "Scaremongering" Now that is one word I would have never thought about! LOL
You have done a great job showing us how our emotions creates memories.
Thanks for sharing,
Much appreciated, Chery! 💯
I completely hear you — I just mentioned in another reply that I'm now super-aware of the emotions brands portray in their ads / marketing. 😆 I've been so deep in research, I'm not sure if I'll ever see these emotional traits 'normally' ever again, LOL. 😆
Scaremongering is a peculiar one, right?! I'm never drawn to brands that use it...
Thanks a million for your positive feedback, Chery. You created smiles! :)))
Thanks for reading, Prashanth!
i agree with you
Thanks Jimi. I hope you enjoyed the piece!
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