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Psychology is everything in business. To attract new customers, keep your current advocates magnetized and simply sell more, you must tap into their minds; communicating on both a conscious and subconscious level. Color plays a significant role in emotion and behavior. Discover these clever techniques to heighten the senses of customers, new and existing.

  • BP

    Brenda Pace

    over 1 year ago #

    Hey @erikemanuelli ! Thank you for sharing @sam___hurley 's article on branding and colors! I am a visual person so if the colors aren't appealing, I won't even look at a product. Any business that doesn't use colors to their advantage is certainly missing out. I'm surprised by the favorites and least liked colors by most male and females. I certainly thought more pinks and teals would be there at least for the females. Makes me want to rethink my branding colors now. :)

    Thanks again for a great read! Happy Monday to both of you!

    B

    • EE

      Erik Emanuelli

      over 1 year ago #

      I'm with you on this, Bren.
      I like to have my eyes pleased too, when I buy something. Colors make a strong impact on my purchase decision.

      Thanks for sharing your views and good to hear you enjoyed the reading! :)

    • SH

      Sam Hurley

      over 1 year ago #

      Hey Brenda! Mega appreciate your kind words here — Thanks for reading + sharing! :o)

      "If the colors aren't appealing, I won't even look at a product."

      This speaks volumes!!! The importance of color is clearly right up there (and entwined with) market positioning and validity.

      I was also really surprised by the most / least favorite colors! :-O

      Have a great week, my friend!
      Sam :)))

  • LS

    Lisa Sicard

    over 1 year ago #

    Hi Erik, nice share! I had once done an experiment or two on a retail website I had managed. Red definitely made a major difference in color. Sales began to increase immediately after the change of color from pure black and white.
    For some reason with my own site now I've found orange to be a great color. Interesting after seeing it's one of the least favorite colors of both sexes now.
    What a great example with the Heinz Ketchup. I didn't know how it had increased their sales. And only to a specific demographic. Thanks for sharing that piece from Sam. Color can really make a difference online and off.

    • EE

      Erik Emanuelli

      over 1 year ago #

      That's right, Lisa.
      Red definitely catches people's attention (my main website is red based colored).
      I really like orange too. It makes me feel "comfortable". :)

      • SH

        Sam Hurley

        over 1 year ago #

        I like orange too, Erik (despite the research) — Which goes to show, everybody must conduct their own for THEIR target audience! :o)

    • SH

      Sam Hurley

      over 1 year ago #

      #BOOM! Amazing to hear your experience and experiments with the color red, Lisa! :o)

      That's pretty incredible, seeing a rapid increase in sales due to this single change. Color power at its best! >>>>

      It's always about what YOUR specific audience thinks, regardless of however much research has been carried out. Their feedback is golden (or orange?). Haha. :-D

      I loved how Heinz made a big thing about their color change ... Very clever marketing + PR indeed.

      Thanks again, Lisa!
      Sam :o)

  • JH

    Joy Healey

    over 1 year ago #

    Erik, Thanks for sharing Sam's great article.

    I've always been interested in color psychology since I took a color test of myself for what color clothes I should wear. Sam's article went into much greater depth than that, and I had several surprises - especially about preferences changing according to age.

    Loved the useful tools for tasteful color co-ordination.

    Had to smile at "that" website - I've seen some pretty similar, but I didn't stick around to read them!

    Joy

    • EE

      Erik Emanuelli

      over 1 year ago #

      That's interesting, Joy.
      If I had to choose just one color, I'd say blue. Or any variations of it and tones.

      You're right! I had some laugh too, seeing those "funny" website designs. I visited some of them, and a few revamped their look.

    • SH

      Sam Hurley

      over 1 year ago #

      Hey Joy! :D

      OoOo, sounds interesting — I've never heard of that test before? :o)

      Color psychology is such a vast topic FULL of research. I could never get bored of it! Choosing color definitely has an element of fun involved, too.

      Ouch! Some websites may have missed the mark (just slightly) ... Hehe!

      Thanks again,
      Sam :o)

  • LR

    Lorraine Reguly

    over 1 year ago #

    If I didn't already have a website that uses red, I would switch to blue!
    If I rebrand, I will definitely do this! :) Blue is the color that is most trusted.
    However, red seems to work well for my current brand, as editing is the main service I offer on Wording Well, and red is the color used by teachers/editors to correct things! So I think I made a good choice for this business, after all. ;)

    • EE

      Erik Emanuelli

      over 1 year ago #

      Blue is my favorite color, Lorraine. :)
      And like you, red is my the one I use on my main website (something curious, red is the color that I least prefer).
      I like your Wording Well logo.

    • SH

      Sam Hurley

      over 1 year ago #

      Interesting to hear this, Lorraine!

      Glad it's helped inform your decisions, if you ever decide to create a new brand! :o)

      All about what works for YOUR audience, in the end...

      Thanks for commenting here — #Appreciated!
      -Sam-

  • CR

    Cori Ramos

    over 1 year ago #

    Awesome article Sam!

    I learned something new today! I did not know that colors had different meanings around the world. I love the examples of the companies and their logos you shared here.

    And thanks for all the resoures!

    Cori

    • EE

      Erik Emanuelli

      over 1 year ago #

      Sam is the one, writing such interesting content!
      I learned something new too from his post.
      Point #3: Adjust To Demographics is indeed something I need to test on one of my websites.

      • SH

        Sam Hurley

        over 1 year ago #

        Thanks a ton!!! :o)

        Delving into GA is a great way to start this research, for sure...

    • SH

      Sam Hurley

      over 1 year ago #

      Thanks Cori! Only happy to serve! :-D

      So interesting, right?! We can only imagine the effort involved in branding international products like food! Madness...

      You rock!
      Sam :o)

  • MN

    Mymagicfundas Nirmala

    over 1 year ago #

    Sam, you always present the wonderful post. It was an amazing read about the color psychology. Thanks for listing out some helpful tools, I'll try to use them.

  • SA

    Swadhin Agrawal

    over 1 year ago #

    Hi Erik,
    Thanks for sharing this. I has just seen this article on LinkedIn and see it trending here is a great news.

    Sam writes articles that do trend across all platforms because, they work!

    I love color psychology, though I have never tested it on a large scale except for checking out button colors and their conversions.

    Thanks for this guide, I am already planning to do some testings and see what works. A simple color can wade your readers away and a single color can make a looker come and buy from you.

    -Swadhin

    • EE

      Erik Emanuelli

      over 1 year ago #

      Sam rocks at LinkedIn too! :)
      I'm sure he has tons of connections there.

      That's a wise move, Swadhin. Testing different color patterns, to check if you can improve your website sales and visitors.
      I'm keen to hear your feedback!

      • SH

        Sam Hurley

        over 1 year ago #

        Hehe! I have a few! :D #ThankYou

        Testing is always the holy grail ... What colors work for some, won't work for others (and vice versa)!
        -Sam-

    • SH

      Sam Hurley

      over 1 year ago #

      Cheers Swadhin! :D

      I am mega grateful for your kind words, man. THANK YOU! <3

      So happy to hear it has encouraged you to perhaps experiment with color in more ways. I'd love to hear the outcome! :-)

      Loved your line here:
      "Thanks for this guide, I am already planning to do some testings and see what works. A simple color can wade your readers away and a single color can make a looker come and buy from you..."

      #TRUTH

      Spot on, my friend. Keep rocking!
      - Sam -

  • RC

    Reginald Chan

    over 1 year ago #

    Colour psychology is powerful. If you are doing a business (obviously), you NEED to leverage this ASAP!

    Thanks for sharing!

  • SH

    Sam Hurley

    over 1 year ago #

    Cheers for sharing this one with the GH community, @erikemanuelli! xD

    Which was your favorite color insight? I found the cultural differences in perceptions particularly interesting!

    Speak to you soon,
    -Sam-

    • EE

      Erik Emanuelli

      over 1 year ago #

      Nice read, Sam!

      Point #3: Adjust To Demographics is really, really interesting.
      While matching colors in a logo, website and brand may seem quite usual, personalizing colors according to demographics is a wise strategy!
      Must try several colored call-to-action. A/B testing here may show some impressive results!

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