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There's a BIG problem I've been seeing in the B2B world...

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that.

Sorry to tell you, but that's just not the case.

Let’s be very clear here…

The B2B marketers winning on LinkedIn right now are doing so because they’ve done their research.

They’re not just showing up with a blindfold on, throwing darts hoping something hits.

They’ve taken the time to identify who their target market is, where they like to hang out, what they like to engage with, how they like it to be delivered, and what the next steps will be from there.

They traded the blindfold for a personalized cheat sheet.

The same goes for B2B marketers on Facebook, Twitter, YouTube, and anywhere else they might’ve identified as an important spot to be.

The key is this…

You need to prepare if you want to be successful.

The late Alabama football coach Bear Bryant laid it out well:

“It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.”

So how do you prepare to win in B2B marketing?

What do you need to do before you start executing on all your great ideas for marketing campaigns?

It starts with one simple idea...

Identify your target audience, and know them even better than the back of your hand.

My latest post for Foundation Marketing is the how-to that will help you build up that understanding, identify your BEST potential clients and customers, and execute the hell out of whatever it is you're doing.

Check it out & lemme know what you think!

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