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My small businesses has had some great success with local Facebook marketing. But I've also learned that I can do better. Isn’t it time we focus the majority of our marketing efforts on gaining real results and not what’s trendy? Here are three alternatives to social media.

  • MH

    Moosa Hemani

    almost 4 years ago #

    Mobile and Email are obvious.

    Mobile is increasing day by day and while is why brands didn’t really have choice but to go for Mobile related advertising. Just wanted add that when going for push messages be careful and only use push messages when its really really important or else people will irritate enough to uninstall your app instead of interacting with your messages.

    Email is the best channel so far. But its important to go for targeted messages based on behaviors and location of the user.

    Adding my 2cents.

  • LS

    Lisa Sicard

    almost 4 years ago #

    Hi Ben, most of digital marketing is SO hard to measure the ROI. I sell Facebook ads to my print clients - you can have millions of clicks and views but do they produce purchases or even a phone call? Print used to be the easiest to measure as it produced direct sales. Email comes close today. I would think billboards and out of home are more of a branding awareness campaign that can work well digitally. I think mobile is another great way to go as I can see campaigns surge via peoples mobile today vs the old desktop. It's amazing how much as changed in marketing recently.

  • SH

    Stacy-Ann Hayles

    almost 4 years ago #

    I would love to take this article on step further away from choosing channels and helping small businesses get back to creating marketing strategies BEFORE selecting channels.

    They have to look at ALL the mktg opportunities available, identify goals and pick a strategy based on those goals FIRST, then choose the channels to go with that strategy. Sometimes that's digital, sometimes it's not. But what it is should be is effective in meeting those goals.

    One thing's for certain, social media is not a strategy, it's a tool.

  • JM

    James McAllister

    almost 4 years ago #

    In terms of measurable ROI I haven't had much luck with social media either, especially with Facebook's earch continuously going down. To me though the real benefits are intangible - brand awareness, engagement, etc.

    Anyway...

    These options are good. Email marketing is my favorite just because you have so much control over it. I've done quite a bit of mobile advertising too which has been positive. The only option I haven't tried is with the retail checkout lines, but considering I'm launching a retail product very soon this may be a good option for me heading into the future. Thank you for sharing!

  • EM

    Eren Mckay

    almost 4 years ago #

    I completely agree that sometimes people invest their time and money in campaigns that don't really have a great structured action plan on social media.
    I think that a percentage of their marketing budget should go to social - not half though. Social media is a long term investment just like organic SEO is also. If the social media strategist does things correctly, the strategy ends up helping the organic rankings.
    I love the retail checkout line idea. I think it's a great strategy that is still underused by businesses.

  • AC

    Abhay Chaturvedi

    almost 4 years ago #

    Agree with @Eren

  • BP

    Brenda Pace

    almost 4 years ago #

    I think it's great to have other options available for marketing. Not everyone like the social media aspect of promotion but sending out an email with specials can great increase your sales. This is a great read for anyone that is pimping their business. Thanks for sharing it.

  • LR

    Lorraine Reguly

    almost 4 years ago #

    I was surprised to learn that mobile searches and purchases are so high. Like 70%!

    Wow. I best be getting my course up and ready for sale!

  • RB

    Ryan Biddulph

    almost 4 years ago #

    Mobile keeps on exploding. Ignore that to your peril.

    Last week I enabled push notifications on my blog. In a week or so I added 33 push subscribers. When I hit a threshold I'll likely invest the $30 a month required to keep my account humming and folks consuming my content from their mobile devices. Invest your hard earned cash in a channel you KNOW people are using to consume content.

    Email rocks of course, and appealing video ads displayed by checkout lines is a fresh, new way to reel in distracted consumers.

    Fab post.

  • ML

    Mandy Lake

    over 3 years ago #

    Most of our efforts are now set on mobile platforms as more subscribers browse and interact with mobile devices. Thank you for the article.

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