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Growth is never effortless in today’s world of vast competition.

Here are some of the most reliable and efficient marketing methods to achieve better margins while attracting a continuous stream of fresh customers at the same time.

Even if you’re on a tight budget, you will be able to apply these proven techniques to rise above your competitors — or at very least, begin building the foundations of a winning brand.

  • NK

    NAYAN KARIYA

    11 months ago #

    Hey Erik,

    Thanks a ton for sharing Sam's post with this community. I am his regular reader :)

    Sam created good piece of content and include so much details with required tools and examples. I am also using tools like SEMrush, Ahrefs, MailChimp and Buzzsumo and I would definitely like to check out other suggested tools.

    Keep sharing great content with us.

    • EE

      Erik Emanuelli

      10 months ago #

      I like to read @sam___hurley posts as I always discover new tools to try and use!

    • SH

      Sam Hurley

      11 months ago #

      Cheers for your kind words, Nayan! :)

      Lovely to have you as a regular — That's made my day, man.

      Definitely check out some of the lesser-obvious tools mentioned; you can use a lot of them for free, even if it's for a couple of weeks or so (worth it for initial research).

      Buzzsumo + SEMrush is a solid combo, of course. I've used them together with AHREFS for backlink checking, and the data is extensive!

      Catch you later (& thanks so much again),
      -Sam-

  • DG

    Dana Gore

    11 months ago #

    This is excellent - and so very helpful.
    I'll admit I have plenty to learn about marketing. I appreciate the way you broke down how to see exactly what people are looking for. Just a clean and easy format to follow here about finding your market and creating content that stands out.

    I know great content isn't enough. There's a formula - and you did a great job organizing that.
    Thanks so much for putting this together.

    • EE

      Erik Emanuelli

      11 months ago #

      I think the best content formula is synthesized in this sentence:

      "Make your content bigger, better, and more valuable than anything else that exists on the same topic."

      And I should add: *in the same industry, or in your niche.

    • SH

      Sam Hurley

      11 months ago #

      Ahhhh, much appreciated, Dana! :)))

      There's ALWAYS more to learn. As comprehensive as this piece is, I only just scratched the surface. Actually had to refrain from going even deeper! (It would have become a book. LOL.) 😊

      Thanks for commenting on the format and presentation. This is all very helpful to me!

      The 'content formula' varies between businesses — But there always needs to be consistency in creation, delivery, and promotion; created in a way that brings MAX value to your audience, delivered to them at the right time, and promoted enough so they actually see it.

      Cheers again! 💌
      -Sam-

  • SH

    Sam Hurley

    11 months ago #

    Hey @erikemanuelli — Cheers for sharing this one with the GH community! 😊

    I hope it helps business owners far and wide, grow far and wide! 😆

    The key message is this:
    CREATE awesome content that speaks to your target audience, DISTRIBUTE it like mad, and MAP it to the customer journey.

    Too often I see efforts omit one, two, or all three components!

    Which sections did you find most useful?

    Keen to hear your feedback! 💯
    -Sam-

    • EE

      Erik Emanuelli

      11 months ago #

      Sam, thanks for writing this interesting post!
      I'm with you on creating high-quality content, better than competitors, and market it as much as you can.

      The section of the article I enjoyed more is METHOD #2: Build A Thriving Community. I remember it was the first and most important advice I received when I started my online career. Build connections, create audience base. In a few words, build a strong community!

      • SH

        Sam Hurley

        11 months ago #

        Cheers Erik — It's all common-sense stuff on the surface. Despite this, it rarely gets deployed the way it should!

        Partly because: It's not easy, and it does take a hell of a lot of time and resource to achieve.

        I hope this breaks it down nicely, even for newcomers to marketing! 😎

        You know as well as I do: Your community is everything.

        One of my favourite quotes: 🏆
        "Most people look for a job. The most successful people look for & build networks."

  • LS

    Lisa Sicard

    11 months ago #

    Hi @sam___hurley - Wow, only 58% of marketers say they are often successful with their marketing goals - that's NOT good. I love how you explain for us to grow our business - step by step with examples. I particularly love the one example with Zest. Community builds trust and that turns into customers or referrals. Thanks for the share @erikemanuelli !

    • EE

      Erik Emanuelli

      11 months ago #

      Glad you liked the content, Lisa.
      Kudos to Sam for it!

      I'm with you on keeping existing customers happy, to make them order again, instead on focusing on gaining new clients.

    • SH

      Sam Hurley

      11 months ago #

      Hey Lisa,

      Ridiculous really, isn't it?! :-| Where's all that budget going???

      I tried my best to break this one down into digestible steps (for ALL businesses), so I'm very glad you approve. 🌟🌟🌟🌟🌟

      In today's ultra-competitive landscape, community / brand love is the best way to stand out and keep customers coming back for more. If they love you that much, they won't even want to go anywhere else. :)))

      What the Zest team have built is truly admirable. I'm in awe, each day...

      Thanks again, Lisa! 💪
      -Sam-

  • JH

    Joy Healey

    11 months ago #

    Thanks Erik, for sharing Sam's great article on ways to grow our businesses faster.

    Small companies like mine need to grow, but all too often just can't afford the growth tools recommended, so I really appreciate the way you have included methods that companies, with small budgets can use.

    I can vouch for growing by targeting existing customers to make repeat purchases. I once increased my turnover of one product by 50% by adding a simple email telling customers "It's time to buy a retest to check your progress since the last test" :-) That was extremely simple and profitable!

    • EE

      Erik Emanuelli

      11 months ago #

      Agreed! And nice example of growth hacks.

      Sometimes, you can find a perfect alternative of paid tools. Pingdom is a service to check the uptime of websites. It was free for me, as I was an early bird. Now, they are asking me to switch to any premium plans, as they can't afford to keep free plans like mine. I asked around, and found a suitable free alternative, called StatusCake.

      Thanks for your feedback, Joy.

      • SH

        Sam Hurley

        11 months ago #

        Awesome tip! Thanks Erik — Hadn't actually heard of StatusCake before. 💪 #NiceOne

    • SH

      Sam Hurley

      11 months ago #

      Hey Joy,

      EXACTLY. I frequently come across material that unveils tools simply out of reach of many smaller businesses, due to the amount they cost. The free trials are an added bonus! Love brands that offer them. 😉

      Not only do existing customers aid profit (immensely) — it's just so much easier!!! Especially when selling services...

      It makes total sense to make the most of each and every customer, while providing them with all the value they deserve.

      And you've also proven that merely the simplest of tweaks can really set things in motion. Thanks for sharing your example here!

      Cheers again, Joy... 😎
      -Sam-

  • RC

    Ravi Chahar

    11 months ago #

    Hey Erik,

    Ever since I started creating content, I have learned that building a community is the most vital thing to do. The more you connect with your readers, the more you get the output.
    Creating a Facebook might work—but it takes so much time.
    Glad to read the article.
    ~Ravi

    • EE

      Erik Emanuelli

      11 months ago #

      Could not agree more with you, Ravi!
      Creating connections in business is really important.

    • SH

      Sam Hurley

      11 months ago #

      Thanks Ravi — Truth right there! :)))

      Community-building is probably one of the most time-consuming processes (for any business) ... But the multiple + eternal rewards? ENTIRELY worth it.

      I've sadly seen brands attempt it, and sort of quit halfway through. #DOH

      Catch you later,
      -Sam-

  • LR

    Lorraine Reguly

    11 months ago #

    There are some really great tips in this post, Sam.

    I have used almost every type of blog post on my blog that you have listed. Although I don't need the validation, it's nice to know that I'm doing all the right things to grow my editing business over at Wording Well!

    • EE

      Erik Emanuelli

      11 months ago #

      I'm working on a new project, and I will need your editing services, Lorraine! :)

    • SH

      Sam Hurley

      11 months ago #

      Hey Lorraine,

      Thank you for commenting here — Grateful for your positive feedback. 👍

      Sounds like you're on exactly the right track!

      It's always helpful to continually test different material, and analyze which works best for YOUR audience / their content consumption habits. #FoSho 📄

      Keep rocking!
      -Sam-

  • AP

    Akash p

    11 months ago #

    Marketing plays a huge role, too. Lol, yeah ^^

  • RC

    Reginald Chan

    11 months ago #

    Awesome tips, Erik!

    On the side, I still love marketing and will forever love it. Constantly growing and never ends! :)

    Cheers man.

  • CS

    Chery Schmidt

    11 months ago #

    Hey Sam! This Article Rocks! You have done much more then give us 3 No-Nonsense Ways to Grow Your Business (Faster) in 2019!! This Guide Is Power Packed FULL of useful information we can put to work for us right away! I can certainly tell you put a lot of time and research into this one..

    Thanks for sharing my friend..
    Chery :))

    • EE

      Erik Emanuelli

      11 months ago #

      I always enjoy reading Sam's posts, because they are packed with tons of researched, practical, useful tips.
      See #2: Build A Thriving Community, for example. It can be applied to almost any businesses!

      • SH

        Sam Hurley

        11 months ago #

        I really appreciate your words to the moon & back, Erik. Thanks a bunch!!! <3

    • SH

      Sam Hurley

      11 months ago #

      Thanks so much for your kind words & recognition, Chery! 😊

      Indeed — I lost track of how many hours were invested into its creation. :-O All worth it in the end, though!

      It should serve as a go to reference for many businesses looking to grow, but not sure where to begin...

      I felt it was important to also keep budgets in mind, so included free AND premium options for feasibility across the board.

      Thanks again! 🚀
      -Sam-

  • RP

    Richard L Perez

    11 months ago #

    Great information. Thanks for sharing with us.

  • MN

    Mymagicfundas Nirmala

    11 months ago #

    Hi Erik,

    Thanks for sharing Sam's post with the community! He crafted a good piece of content and I have enjoyed reading the article.

    No doubt, high-quality content, supporting community and customer satisfaction are the rocking techniques to grow the business. Thanks for your Action advice and you have listed some great tools to use. I use SEMrush, Buzzsumo, and MailChimp to execute the recent trends. I'll check out the other tools.

    • SH

      Sam Hurley

      11 months ago #

      Cheers Nirmala! 😊

      It turned out to be a beast in the end — Glad to hear that in addition to you finding the material actionable, there are also tools included that you're not yet using. That means my work here is done! :)))

      P.S. A supporting community? YES! One of the biggest drivers of success...

      Big thumbs up,
      -Sam- 👍

  • JW

    Janice Wald

    11 months ago #

    Hi Sam,
    What a surprise when I saw I was included in this post. Thank you! Exciting and unexpected!
    1. I try to build awareness.
    2. I try to create quality content.
    3. I try to create a community.
    4. I do my keyword research in hopes of not going after the same keywords as higher authority blogs.
    Yet, sometimes, I do feel like I'm throwing spaghetti against the wall to see "what sticks," LOL!
    I guess your detailed article showed me despite my concerns, I'm not. These strategies are the opposite of throwing spaghetti against the wall and hoping something sticks. Thanks for the reassurance.
    Janice

    • SH

      Sam Hurley

      11 months ago #

      Hey Janice! 😊

      Hehe — I was going to let you know soon, but looks like you already found out through the grapevine! :)))

      Only a pleasure...

      I think at times, it can feel like we (as 'solopreneurs') DO throw the spaghetti — But only because we have to try and test a lot of different methods to find what works! 💪

      The bit that matters is actually finding what works, and continuing to optimize it...

      You're making all the right moves — I'm glad they align with this piece! 💌

      Thanks again Janice,
      -Sam-

  • MF

    Marius F

    10 months ago #

    I really love how this is so simple yet provides plenty of reassurances via data and images to convey the message even further. Bookmarked and will be referring to this in the future! Really great stuff.

    • SH

      Sam Hurley

      10 months ago #

      Thanks *a million* for your super memorable feedback, Marius! :))

      Only just seen this, but it's good timing for the start of a new week — Now a very smiley one. 😁

      I'll continue to deliver the goods!
      -Sam-

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