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Guerrilla Marketing is actually a unique, intriguing way to surge your brand exposure and sales by generating impactful buzz that people canโ€™t resist exploring.

The aim of brands who practice Guerrilla Marketing is to make it so memorable, you will never forget their campaign.

This quirky marketing technique can take your brand from zero to hero in no time โ€” make sure you understand its true definition, and do it right!

  • DG

    Dana Gore

    24 days ago #

    I enjoyed this. That image of the giant yellow dryer in the middle of the busy street certainly caught my attention. I can see why that pull people in and make them want to see what it's all about.

    Thanks for putting this together. Very useful info.

    • EE

      Erik Emanuelli

      22 days ago #

      That image caught my attention too right away!
      And what about the big MARS truck size? I'd love to get one. :D

    • SH

      Sam Hurley

      24 days ago #

      You got it, Dana! ๐Ÿ˜

      How could anybody ever forget something so AWESOME? I certainly wouldn't...

      Such a cool way to promote yourself.

      Even just writing this piece, I will always remember *every* single example included...

      Doesn't that (alone) demonstrate the power? :-O

      It's just important to get the planning right, so none of it backfires on your brand! ๐Ÿฆ๐ŸŒ๐Ÿฆ

      [That would be bananas.]

      Cheers for your kind words, ๐Ÿ†
      -Sam-

  • CS

    Chery Schmidt

    24 days ago #

    I have never heard of this Gorilla Marketing before and can see how โ€˜going guerrillaโ€™ can be a HUGE hit! Sam sure did a great job finding and sharing these masterpieces of guerrilla art!! They do indeed stand out and are certainly memorable!! I am super impressed and will be putting on my thinking cap on how to add this โ€˜guerrillaโ€™ into my marketing strategy!!

    Thanks for sharing,
    Chery :) ;)

    • EE

      Erik Emanuelli

      22 days ago #

      It's always good to learn something new (cheers to Sam for writing about it). And especially these unusual marketing techniques.

    • SH

      Sam Hurley

      24 days ago #

      Hey Chery! ๐Ÿฆ

      Glad you loved them all โ€” It's such an addictive topic.

      I had so much fun writing about this (and including all the puns, LOL)! ๐Ÿ˜Š

      If you're born creative, 'going guerrilla' is THE natural form of marketing!!! Love it.

      Thanks so much for your positive feedback...

      And enjoy testing variations of these genius methods in your own biz! ๐Ÿ’ช
      -Sam-

  • RC

    Reginald Chan

    24 days ago #

    Words of the year: "Guerrilla Marketing"

    Great article. Nailed it and thanks for sharing, Erik!

    • EE

      Erik Emanuelli

      21 days ago #

      Guerrilla marketing has been around for some time already, Reginald. ;)

    • SH

      Sam Hurley

      24 days ago #

      Which of the campaigns truly caught your eye, Reginald? :)))

      Interested to hear!

      Thanks for reading,
      -Sam-

  • JH

    Joy Healey

    24 days ago #

    Hi Erik,

    That's a really interesting article - I'd never heard of Guerilla Marketing before, but Sam made it obvious and entertaining.

    I think my favourite was the Mars Bar truck (trust me!!) but the Blair Witch campaign was amazing. What a fantastic ROI.

    I'm not known for my creativity, but Sam has certainly inspired me to put my thinking cap on.

    Great share!

    • EE

      Erik Emanuelli

      21 days ago #

      I loved the post and the final tips at the end:
      "10-Point Guerrilla Marketing Checklist".
      The image that follows, "mondo pasta" ad is hilarious!

      Thanks for the feedback, Joy.

    • SH

      Sam Hurley

      23 days ago #

      Cheers, Joy! ๐Ÿฆ

      It's a topic very close to my heart โ€” LOVE the rebellious nature of guerrilla techniques.

      Imagine making as much money as the Blair Witch producers, in such a short space of time / low level of budget!

      I bet they were on cloud 9. Absolutely insane success!!!

      A heck of a lot can be taken from them, and all the other examples...

      Truly amazing stuff all around!

      Thanks so much for reading โ€” I'm so glad it's inspired you. :)))
      -Sam-

  • LR

    Lorraine Reguly

    24 days ago #

    Guerrilla marketing is an interesting concept. I sure liked the images you provided in the post, especially the Snickers truck and the broccoli tree!

    I have not personally seen any type of advertising in my city that uses this style. But I will keep my eye out for it now.

    • EE

      Erik Emanuelli

      20 days ago #

      Those images grabbed my attention, for sure. Guerrilla marketing really works! The power of visual.

    • SH

      Sam Hurley

      23 days ago #

      I'm truly hooked on it, Lorraine! ๐Ÿฆ

      Thanks for your feedback on the selection of imagery โ€” I had a lot to sift through, and wanted to highlight only the best (& most memorable) campaigns over the years.

      Keep an eye out. Ambient or stealth guerrilla tactics could be in front of you each day, if you look close enough! :D
      -Sam-

  • RC

    Ravi Chahar

    23 days ago #

    Hi Erik,

    Guerrilla Marketing is a totally new concept people may have rarely heard of. It's all about making an impact people can't forget. The more innovative someone can be, the more exposure they get to their campaign.
    Being affordable, Guerrilla Marketing can turn out to be something people would like to try.
    Thanks for sharing with us.
    ~Ravi

    • EE

      Erik Emanuelli

      20 days ago #

      A little fantasy goes a long way, Ravi. :)

    • SH

      Sam Hurley

      23 days ago #

      That's exactly what attracts me to it most, Ravi! :))

      It really is accessible to ANY business. Even those who believe it wouldn't be suitable โ€” There's always time / room to change brand perceptions and evolve into something better.

      There's just something so likeable about brands that 'go guerrilla' (the right way).

      Cheers!
      -Sam-

  • MN

    Mymagicfundas Nirmala

    23 days ago #

    Hi Erik,

    Thanks for sharing Sam's content with the community! It is a great read about Guerrilla Marketing. Last year, I met my blogging friend at my state and he told that he came over here to attend the premium session about Guerrilla Marketing and now, he established a brand name for his blog and rocking in the industry.

    Now, I understand the power of this marketing strategy. Sam has explained the things in a detailed manner and I understood the benefits of learning the Guerrilla marketing. Thanks for the comprehensive content, wondering about the images you have added in your article, they are just amazing.

    • EE

      Erik Emanuelli

      19 days ago #

      Hi Nirmala,
      thanks for sharing your experience and views about guerrilla marketing. One more point for this powerful strategy!

    • SH

      Sam Hurley

      23 days ago #

      Hey Nirmala! ๐Ÿ†

      Thanks for sharing your story here โ€” Do you know what the session was called? #Intrigued

      [It would be mega cool to see the nature of Guerrilla Marketing your friend deployed.]

      I also appreciate your mention of the image selections! Had a few positive comments regarding them, so this is me now ---> ๐Ÿ˜
      -Sam-

  • LS

    Lisa Sicard

    23 days ago #

    Hi Sam, LOVED IT! It actually gave me an idea. It reminds me of using stories on FB and Instagram. People love seeing things differently there and if you know your customers pain points you could incorporate something with that. Something they know they need. Thank you so much for this one Sam.

    • EE

      Erik Emanuelli

      14 days ago #

      I need to test it on my personal accounts, Lisa.
      Thanks for the reminder. :)

    • TC

      Tec Crowd

      23 days ago #

      I also Live the Idea you share. Thanks for writing.

    • SH

      Sam Hurley

      23 days ago #

      Sounds like something just clicked for you big time, Lisa! ๐Ÿ˜

      I'll await the results โ€” Sooo happy to have been the spark to your flame here. ๐Ÿ”ฅ

      Looking forward to seeing more in future (& thanks for your feedback!),
      -Sam-

  • MT

    Mat Trajkovski

    16 days ago #

    I loved the book from the moment I first laid eyes on it, it is one of those few a-ha books in marketing. Great article, nice examples.

    • SH

      Sam Hurley

      13 days ago #

      Cheers Mat! It's just one of those topics that really does excite โ€” No 'work' is more fun than Guerrilla Marketing! :)) Hats off to Mr. Levinson. ๐Ÿ‘๐Ÿ™Œ๐Ÿ‘

  • SH

    Sam Hurley

    24 days ago #

    Thanks a bunch (of bananas) for sharing this one, @erikemanuelli! ๐Ÿฆ๐ŸŒ๐Ÿฆ

    I can't express my love for Guerrilla Marketing enough...

    It's original, it's inspiring, and it's damn impressive when done right!

    Which example did you enjoy most? ๐Ÿคฏ

    The Blair Witch campaign was simply insane. 4133x ROI?

    Try beating that with 'normal' Digital Marketing, hehehe...

    Glad you liked the piece!
    -Sam-

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