E-commerce is a booming, constantly-transforming industry. Mobile shopping is steadily but surely gaining pace in terms of global online sales. In alignment, the leaders of digital retail are continuously innovating their service offerings with the freshest groundbreaking tech — and chatbots are the latest “must-have.” Chatbots are a relatively new type of software that talk to and/or converse with customers (existing and potential) through messaging applications. They can be used to direct and support online shoppers on their purchase decisions, answer queries, and prompt to buy — even upsell and cross sell! This has become known as “conversational commerce.” Chatbots bring several major advantages to any business — including huge cost savings where resources are concerned… Here are the three biggest reasons why your e-commerce brand needs to start investing in chatbot technology ASAP…and the tools required to build them.
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