We live in the age of Facebook Ads. If you were to custom-create an online platform for advertising, you’d be hard-pressed to come up with something better than Mark Zuckerberg’s behemoth: >1.94 billion monthly active users as of March 2017, an >increase of 17% year-over-year. >1.28 billion of those are daily active users. >Ad revenue of $7.857 billion in the first quarter of 2017. >It’s popular with men, women, urban dwellers, suburban dwellers, rural dwellers, and virtually everyone else. >Over 75% of users spend at least 20 minutes per day on the platform. >The “population” of Facebook is bigger than that of the United States, Canada, Australia, the United Kingdom, South Africa, and China (just for good measure) combined. Good for business? Great for business. This article from Sujan Patel, talks about three companies successfully using the platform for growth. They’re walking the walk, and talking the talk. The article is full of insights and unique takeaways. Go read and implement!
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