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The B2B industry is moving at lightning speed, with marketers struggling to keep pace. A majority of B2B marketers (53%) in a Content Marketing Institute study said that their content marketing approach is only moderately successful.

For any B2B content marketing program to be successful, your strategy must be fine-tuned. It’s not just about creating an automated funnel to grow your business.

Before you jump the gun and start publishing any content, consider these dos and don’ts to help you nail your strategy.

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