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As we rapidly approach 2019, are you confident your marketing strategy is robust enough to contend with your competitors’ plans?

Unfortunately, it appears that the Digital Marketing landscape is saturated. So, to truly succeed, you need to find a way to stand out.

It’s no longer viable to just ‘do marketing’; customer expectations are increasingly higher, while B2B technology (specifically martech) floods our world. You must design a clear-cut Digital Marketing strategy that utilizes the best methods and tools to specifically suit your business.

Use resources like this to guide you through the noise…

Here is a selection of fundamental changes to keep in mind, spanning both audience-focused and technology-orientated trends.

  • DG

    Dana Gore

    7 months ago #

    It is so true...things are always changing - and keeping people's attention (and capturing that to begin with) is becoming more challenging over time. Tons of info out there, so it's no wonder we have to stay creative and ahead of the game.

    Keeping this bookmarked for my tool chest. Thanks for putting this together :)

    • SH

      Sam Hurley

      7 months ago #

      Cheers Dana! 😎

      In a world where everybody is trying to do the same thing (get noticed) it's certainly no easy task...

      Blockchain is one of the most promising trends in this regard (i.e. reliable incentivization) — Let's see what happens with time.

      Thanks for reading!
      -Sam-

    • EE

      Erik Emanuelli

      7 months ago #

      It's no surprise that attention spans are progressively dwindling.
      With the sea of content out there, gaining loyal readers is becoming more and more difficul, these days...

      But there's a solution: every business willing to expand their online visibility would need a writer like Sam! :D

      • SH

        Sam Hurley

        7 months ago #

        Hahaha! 😊😊😊😊😊

        I really wasn't expecting that huge compliment, Erik! CHEERS!!! :)))

  • LS

    Lisa Sicard

    7 months ago #

    Hi Sam, wow, this one is a mega size content filled with tips. It does seem that voice and images are the keys to moving forward in the digital space. It really is amazing how much SEO is changing right before our very eyes. Thanks for sharing all these great tips with us Sam. I will have to bookmark this one to refer back to in creating future posts with keeping these new SEO tips in mind. Thank you Erik for sharing Sam's piece here.

    • SH

      Sam Hurley

      7 months ago #

      A pleasure, Lisa! I'm thrilled you found it useful — You said it:

      "SEO is changing right before our very eyes."

      Crazy to think of a text-free search landscape, right?

      But I guess we would have said the same about AI creating content, just a few years ago!

      Thanks so much for reading, and it's awesome to hear you'll be referring back to this guide.
      -Sam-

    • EE

      Erik Emanuelli

      7 months ago #

      Think about voice search. It's amazing how search engines are evolving so fast. For me, it all started with Siri.
      Thanks Sam for the 10 tips for optimizing our content for voice search.

      • SH

        Sam Hurley

        7 months ago #

        A few people have positively commented about those bonus tips — Glad to be of help, Erik! 🎃💥🎃

  • CS

    Chery Schmidt

    7 months ago #

    Hey Erik, With all the noise online we all had better be in the position to stand out from the crowd in 2019 and beyond. And these tips of Sams are so helpful, Yeppers As Stated showing up matters whether it be with images, voice, video's, it all had be the best you can do.

    Great Share.
    Chery :))

    • EE

      Erik Emanuelli

      7 months ago #

      Make your content stand out from the crowd! That would be the goal of 2019. Gotta leverage the visual marketing more. :D

      • SH

        Sam Hurley

        7 months ago #

        ... Importantly, add structured data so *all* search engines / devices can understand! 😍

    • SH

      Sam Hurley

      7 months ago #

      Thanks for your time, Chery! 😎📈📊😎

      I hope these insights + trends help you stand out next year, and beyond...

      It's going to be a hectic ride, that's for sure!

      Catch you soon,
      -Sam-

  • JH

    Joy Healey

    7 months ago #

    I'm only just getting to grips with using voice search and now there seems to be visual search to get to grips with - although I must admit that is very appealing in the world of fashion.

    Quite mind-blowing to think that online marketers have all these trends to compete with! But thanks for alerting us to these digital marketing trends for 2019.

    • EE

      Erik Emanuelli

      7 months ago #

      Sometimes I think it's hard to keep up with all these changes. The tech world is evolving so fast, Joy!

    • SH

      Sam Hurley

      7 months ago #

      'Mind-blowing' are EXACTLY the words, Joy!

      No time to get used to anything in marketing these days ... It's always onwards and upwards with the next innovation.

      As mentioned though — stick to what makes sense for YOUR brand. There's enough going on to make anybody crazy, suffering from Shiny Object Syndrome! 🤓
      -Sam-

  • LR

    Lorraine Reguly

    7 months ago #

    Visual search and Google Lens seem to be very neat! It's amazing where our future is headed...

    • SH

      Sam Hurley

      7 months ago #

      There's sure going to be a big shake-up in the way (and what) search engines are used, Lorraine! 🧛‍♂️

      • EE

        Erik Emanuelli

        7 months ago #

        Now I understand why Amazon keeps offering me their new Alexa Echo Dot...
        I'm tempted to buy it! :)

  • SH

    Sam Hurley

    7 months ago #

    Thanks for sharing these trends with the GH peeps, @erikemanuelli! 😎📈

    A lot to keep our eyes on in 2019 ... All 3 are huge disrupting forces that (I believe) will impact many quicker than they think.

    Revolutionary shifts!!!
    -Sam-

    • EE

      Erik Emanuelli

      7 months ago #

      Tons of info, data and tips packed in this post.
      I loved it, Sam! :D

      • SH

        Sam Hurley

        7 months ago #

        Thanks Erik, great to hear!!! 🧛‍♂️👊🧛‍♂️ It took a lot of time and energy to put together ... All worth it now! :)))

        The stats are truly eye-opening — I like the online / offline sales comparison. HUGE.
        -Sam-

  • MN

    Mymagicfundas Nirmala

    7 months ago #

    Hello Erik, you have posted a nice article for the community, thanks! Sam always write the great content for Marketing and this time as well. How we market the product/service matters a lot and yes, we have to follow the right DM strategies to attain success.

    As Sam mentioned, it's better to focus on Voice & Visual Search. Whatever be the strategy, the product/service that we own/promote must solve the visitor's problems and fulfill their requirements.

    @sam___hurley , thanks for the additional voice search tips, I'm following everything that you have listed.

    • EE

      Erik Emanuelli

      7 months ago #

      Glad you liked the post, Nirmala, as much as I did!

    • SH

      Sam Hurley

      7 months ago #

      "Thanks for the additional voice search tips, I'm following everything that you have listed."

      THIS has made my day. Thanks so much, Nirmala! I am super-thrilled you found (and continue to find) the tips highly valuable.

      I wish you all the best with implementation! You know where I am if you need anything. 😊
      -Sam-

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