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By the time the customer comes to you, they have already ended their search journey and they now begin their journey with you. In an ideal world, customers would find your product easily, be able to start and master it without much effort, and immediately see the value of your product. Basically, your product would meet all of their needs right from the beginning.

Depending on your position, you probably focus a lot on one or more specific areas in the customer lifecycle. If your team looks at the customer lifecycle as a large funnel, you’ll know that every stage in the funnel is affected by the previous one.

And you also know that it really isn’t that easy to acquire and retain your customers.

In this article, we take a look at the customer lifecycle and identify 3 common issues that you may encounter in each phase. But first, what’s the difference between customer lifecycle and customer journey?