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Black Friday may be over, but for growth hackers the challenge of learning from it has only just begun. In this guide, we consider three key issues that arose during Black Friday:

* Mobile takes the dominant share of traffic but fails to convert
* Social still drives traffic and the highest average order value but unlocking communities remains tough
* Email targeting is bizarrely resulting in lower open and clickthrough rates despite greater personalisation

Find out more in our complete guide to understand these challenges, and how you can improve your growth strategy.

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