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Getting companies to buy your product starts with getting individuals to hear about it. Every significant sale starts with one person within the company who likes what you’re doing, likes it enough to push it within the organization. While traditional B2B marketing focus was on getting to the ‘right’ people by reaching them directly, growth hacking lets you reach a much wider audience and dramatically  increase your chances to get a champion.

The main difference, as I see it, between standard to B2B growth hacking is that on B2B you usually need to get to a more targeted audience.

Here are 29 ways to it. 22 out of them don’t require any budget. 17 of them will take you less than 1 day.

  • LS

    Logan Stoneman

    over 4 years ago #

    I just read on GH that people disliked seeing the same example growth hacks (Dropbox, Airbnb, Hotmail). This article does a great job bringing new, fresh (often industry agnostic) ideas to the table that stray far from those common examples. Thanks for sharing @Iriss !

  • MB

    Morgan Brown

    over 4 years ago #

    Great to see @iriss on the site. Her content and ideas are always on point. Must-read stuff for anyone looking to drive growth. Excited to dive into this one!

  • YK

    yael kochman

    over 4 years ago #

    Great post, even savvy marketers can learn something new from it. And #29 is very cool!

  • HW

    Hannah Wright

    over 4 years ago #

    Nailed it—many great suggestions here.

    The live chat section was interesting. Out of curiosity @iriss do you think it's better for sales staff to respond to live chat questions, or do you think it's more effective when support staff responds?

    • IS

      Iris Shoor

      over 4 years ago #

      Hi Hannah and thanks!

      Live chat - usually works better with the support team. However, I'd ask your sales people to answer chats which were initiated from the pricing page or an upgrade dialog.

  • MA

    Misbah Ashraf

    over 4 years ago #

    Loving it :) Thanks for doing it :)

  • YN

    Yaniv Navot

    over 4 years ago #

    Fantastic list Iris :-)

  • MK

    Muhammad Saad Khan

    over 4 years ago #

    Loved it @Iriss. Some sweet ideas as we focus on targeting developers and designers.

  • MK

    Muhammad Saad Khan

    over 4 years ago #

    Loved it @Iriss. Some sweet ideas as we focus on targeting developers and designers.

  • GB

    Gennady Barsky

    over 4 years ago #

    Awesome list!

  • MR

    M Rifqi

    almost 4 years ago #

    Thanks @iriss ! So much inspiration

  • GH

    Greg Horowitz

    over 3 years ago #

    Some very good suggestions here. One other approach I've seen work: Create a quick-hit email newsletter that aggregates industry news ("Here are the five stories you need to know about in the XYZ industry today.") By using aggregated content, you cut down on the amount of work you have to do, and at the same time, you identify your company in prospect's mind as an authority/trusted resource on the industry. Plus, once you establish a loyal following you can use it for cross-promotion of your products and services (but always keep that secondary to the main purpose of the newsletter).

  • SG

    Stefan Gauci

    over 3 years ago #

    Thanks @iriss! These are some fantastic tips, especially the last 8 points about discovering new traffic sources!

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