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Every single type of content upgrade, the best ways to add them to your site, and then how to optimize them to get 10-20% email opt-in rates.

  1. A cheat sheet
  2. A checklist
  3. List of resources
  4. Transcript for your podcast or video show
  5. Video or audio recording
  6. Quick start guide
  7. Full guide
  8. Report/White paper
  9. Printable
  10. Assignment or worksheets
  11. Exclusive interviews
  12. Case study
  13. Create a bigger list
  14. Mini eBook
  15. Challenge
  16. Templates
  17. Formulas
  18. Scripts
  19. Free trial
  20. A teaser of your product
  21. Free course
  22. Raw files
  23. Image or photos
  24. Infographic
  25. Slideshare version of the blog post
  26. Swipe files
  27. Offer blog post as a PDF
  28. Spreadsheets


  • ES

    Edward Stephens

    over 4 years ago #

    With the number of blogs containing Welcome Mat and the other Sumo Me plugins you'd imagine from the data they've collected this list should be taken as gospel.

    Great find!

  • TW

    Tom Whatley

    over 4 years ago #

    Content upgrades closely related to the article it's serving is working pretty damn well right now. Saving this for inspiration for future blog posts. Thanks, @nateliason :)

  • RS

    Rob Sobers

    over 4 years ago #

    Would love to see absolute numbers in addition to % increase in the examples. Saying a tactic resulted in a 785% goal conversion increase without a date range, page views, or # of total conversions isn't useful. Optics.

  • OK

    Ondrej Kubala

    over 4 years ago #

    Great list Nathaniel... I implemented one of the tactics on our website and we got 288% of increase in conversion rate

  • RN

    Rajesh Namase

    over 4 years ago #

    Useful tips, thanks a lot for sharing this article.