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In this Mashable article, several growth and marketing experts answer the question "Is growth hacking hype or is it helpful?"
As always, great article Aaron! I really like the second "theme" of creating a growth process, instead of focusing on individual tactics. Specifically, building a framework to quickly hypothesize, test and measure different growth strategies. Fail fast. Down down on what works. Love it!
Honestly, @shanelle — or maybe it's @shanelle_mullin — had an AMAZING contribution. Name dropping @peeplaja1 — or is it @peeplaja — in an article where there's already a LOTTA name being dropped is risky. But dang if she didn't deliver!
"One of the first things Peep Laja of CXL Institute told me was, 'Tactics are for amateurs. Pros have systematic processes.'"
Gotta give credit where it's due! Peep changed the way I look at marketing (and growth) forever. Super smart guy (and CXL Institute is amazing).
Tremendously insightful article.
I’ve read @sean’s books, which are amazing.
This post really helped to cement the philosophy and concepts he outlines in Hacking Growth.
One book that kept coming to mind while I read this was The Phoenix Project.
It’s amazing how similar growth hacking and DevOps are as philosophies, cultures, and, indeed, processes.
They could almost be the EXACT same thing.
Amazing, insight. Kudos.
You came back … with compliments!
And even better a book recommendation for I haven't read yet. Thx for both
That Aaron guy ;) take me here, very nice GH tip collection with actionable ideas! Thx for your work Sean.
Appreciate it, Gabor! And we should ALL thank Sean :-)
Really great article Aaron! Definitely worth the wait. I loved most of the statements from the contributors that you interviewed.
@sean Thx again … although I'm dying to know about "most" ;-)
This is absolute fire. Thanks for including me, Aaron. You're giving lists and roundups a good name.
I feel like I should try and channel my inner LL Cool J:
"Don't call it roundup!"
Ha. But seriously, thx … I really do try hard to make my lists NOT listicles and my roundups genuinely helpful. Thanks to smart people like you who give me their time, attention, and words … I'm almost sure that what I deliver.
I especially love Tiffany's comment "Growth should be personal and authentic." So true.
Love this article Aaron. Thanks again for including me.
Oh indeed! Her lines about "Do things that don’t scale." was FIRE! Not to mention backed up by a true practitioner in the field.
And I gotta say, I loved your note — "If the buzzword helps turn more marketers into customer-centric marketers, I say bring the buzzwords on." (Of course, I've already GUSHED over what a great insight that is elsewhere.)
I mean, can I get a 'HELL YEAH' for everyone who participated in this! This is just good...
I agree with the bulk of what everyone is saying - yes, growth hacking is useful but you better get down to the analytics, rebuild the systems as the product and company grows, do deep dives into process and the way you create your tests.
It's just smart.
Much appreciated, Gigi! Especially that note about rebuilding "the systems as the product and company grows" … the same way that growth hacks don't necessarily transfer from product to product or company to company, they also change within a company over time. Well put
Great article by Aaron! This one is already going viral on my network.
Is it possible to growth hack an article about growth hacking? Mind = Blown
Haven’t read this yet! Just about to. Will report back when done. Been waiting on this one. 😀
Hot diggity! Thanks so much Mr. Ellis … although, I suppose it doesn't hurt when you're the first "most influential" person in the article ;-)
In all seriousness though, it meant a lot getting you in there … and having you post this, well, I'm over the moon
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