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It is not easy to become fluent in Instagram metrics. And yet, it is mandatory if you want to succeed at IG marketing and see actual pay off from your efforts.

Without understanding the metrics, how will you measure the effectiveness of your tactics?

Without understanding which tactics are more effective, how will you reach your goal?

A good IG strategy is made up from having a clear goal, actionable tactics, and measurable performance metrics. If one piece of the chain is missing, the whole chain will break.

This article defines all Instagram metrics out there, from Posts, to Stories, to Ads, explaining what they mean, what's the difference between some of them, where to find them in IG Insights, and, more importantly, how can you use them to improve your marketing.