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Over the last decade, social media marketing content has blossomed into an ideal tool for engaging both B2B and B2C audiences on a tight budget.

Social content can be cheap to produce, free to post, and accessible to even the smallest of businesses. But don’t let the bargain price tag deceive you; international brand behemoths like Taco Bell, Starbucks, J. Crew, and Calvin Klein are also rolling out incredible Instagram marketing campaigns to drive e-commerce sales each holiday season.

These brands are household names. It’s safe to assume they wouldn’t be curating cute online image galleries unless there was clear ROI. So what’s the secret sauce? What kinds of social content are best for promoting your business? You can’t achieve social media marketing success by using social sites the same way people do at home – or can you?

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