Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, and promptly leave.
That’s why bounce rates are often higher for blog posts, and that’s normal—but it isn’t always the ideal situation from a marketing perspective as it limits the time you have to really build a connection with readers.
Most marketers would love to see readers spend more time on their blog posts.
With that idea in mind, we wondered if there were any proven tactics marketers use to increase average time on page for their individual blog posts.
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