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Building a thriving community has never been an easy task, especially if you want to keep a high level of engagement among users. There is an enormous amount of work behind the "natural" conversations that occur among community members. A while ago, I had a great LinkedIn conversation with numerous well-known experts that was centered on the death of Inbound.org. We've decided to turn that conversation into a blog post that lists all the experts who took part and shares exactly how you can build an engaging community.

  • TC

    Tad Chef

    12 months ago #

    Wow, you distilled the most important and useful tidbits out of that debate. Also thank you for including my 50 Cents. I wish I had added more actionable advice people can implement within their own sites while building a community.

    Kudos for including @davidiwanow's brutally honest opinion.

    This is probably also a good point in itself: the outspoken members of the community are often the most valuable ones, not just the opportunists who agree with everybody and love everything.

    • AT

      Alexandra Tachalova

      12 months ago #

      Aw, thanks so much for your lovely comment and I appreciate your kind words! Yes, we've tried our best, and also structured it a bit. Feel free to shoot me a note on LinkedIn about anything you'd like to add. We'll update the post ASAP.

      Also, I love @davidiwanow's honesty, which is such a rare thing these days. The digital marketing community is badly in need of more of it!

      • DI

        David Iwanow

        12 months ago #

        I do try and keep things open and direct but also make sure I make an effort to be constructive not just ranting. Thanks for putting it together

    • DI

      David Iwanow

      12 months ago #

      I was happy to see it there as sometimes things are toned down to keep everyone happy, I know that was one of the things that pushed me away from that community so thought I'd be honest about what they did that upset me

  • AC

    Adam Connell

    12 months ago #

    Alexandra, this was a great read. Usually these posts can be super time consuming to go through, but the way this was broken down was great.

    Got it bookmarked to refer back to!

    • SH

      Sam Hurley

      12 months ago #

      Agreed, Adam! The structure is superb! :o)
      -Sam-

    • AT

      Alexandra Tachalova

      12 months ago #

      Thank you, Adam! I also struggle with going through roundup posts, since they don't have any navigation or structure. We've tried to solve this issue, and your comment confirms that we're moving in the right direction!

  • PH

    Pradyut Hande

    12 months ago #

    Very well encapsulated.

    Continual engagement is devoid of effectiveness if stimulating conversations around the most relevant industry trends and topics are absent. Also, embedding loyalty in terms of repeat usage stems from receiving regular value, in terms of both sharing and learning. Very often such communities are inundated with "thought leaders" that add no real value in terms of content posts or conversations. Strong brand advocates with proven track records encourage the long-term creation of a steady legion of repeat users that value of quality.

    • AT

      Alexandra Tachalova

      12 months ago #

      Thank you for joining our conversation. I completely agree with your point about a good number of experts who are definitely visible, though in reality, the last time they actually did something was 5-10 years ago. However, they still speak at top-notch events and share their best strategies. I think the only way to make your community "clean" is to undergo a serious manual check before letting anyone join it.

  • DE

    Despina Exad

    12 months ago #

    Awesome many thanks for sharing so much value. Let me know if you are interested in publishing a similar guide of some I would love to contribute :)

  • SH

    Sam Hurley

    12 months ago #

    LOVED the unexpected roundup here, Alex! :-)

    Thanks for putting it all together so concisely (and including my thoughts!) — @onreact's comment is absolutely on point!!!

    A community is all about the people. Focus on people / their motivations first (just like a successful business primarily focuses on its customers' happiness) — and you can never really go wrong!

    Awesome tips from all included. Sharing!
    -Sam-

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