Leave a comment

Matthew Barby of HubSpot does it again with a 10,000+ word guide containing 21 tactical acquisition strategies. There's some great information on how to find the right acquisition channel, and then in-depth guides for each, including:

  • - Increase Engagement from Unopened Emails
  • - Update and Republish Old Content for a Ranking Boost
  • - Aligning Search Intent to Content Upgrades
  • - Integrations with Other Products
  • - Industry, Feature & Location Pages
  • - Acquire a Website and Migrate its Content
  • - Pay to Email Someone Else's Subscriber List
  • - Create Co-Branded Content and Share out the Leads
  • - Build an Inherently Viral Mechanism into your Product
  • - Seed Engagement Metrics on Facebook Ads to Drive Down CPC
  • - Set up an Affiliate Program
  • - Test Keyword-Level Conversion Rate via Paid
  • - Answer Quora Questions
  • - Build Content off of Unique Data
  • - Build Custom Tools for Lead Generation
  • - Publish Content on External Sites
  • - Republish Content to Medium
  • - Map the Locations of your Potential Customers
  • - Topic-Segmented Email Nurturing Workflows
  • - Build a Small-Scale Influencer Referral Programme
  • - Content Flipping
  • MB

    Matthew Barby

    over 3 years ago #

    Thanks for sharing, Austin. Happy to answer any questions that you all have in the comments here :)

  • GC

    Germán Castaño

    over 3 years ago #

    Thank you, this is a very awesome content full of actionable tips.

  • LP

    Laxman Papineni

    over 3 years ago #

    Great actionable tips there Matthew!

  • SK

    Sudheer Kiran

    over 3 years ago #

    Wonderful stuff. Thanks for sharing, Austin.!

  • IG

    Itamar Gero

    over 3 years ago #

    Thanks for sharing Austin! I like the idea of improving already existing systems first. Most marketers are always starting with trying something new. But optimizing what you have first will give you a good foundation.

  • AS

    Abrar Shahriar

    over 3 years ago #

    BINGO! Superb idea!
    Great tips to follow. Customer acquisition is the biggest challenge for the marketers in the whole funnel process.

  • BA

    Brian Anderson

    over 3 years ago #

    Does anyone have any comments or resources around this content flipping idea (strategy number 21)?

    Sounds interesting, but I'd like to read more about it before sacrificing blog articles for the sake of a product page.

    • BA

      Brian Anderson

      over 3 years ago #

      P.S. Matthew, not 100% sure your comments plugin is working properly. Tried to leave a comment but was told to check a box to prove that I'm not a spammer. Couldn't see any boxes to check!

    • MB

      Matthew Barby

      over 3 years ago #

      Hey Brian, I haven't read much on this elsewhere but I've used this as an SEO play for a number of years now and it works really well. My advice is to carefully evaluate each piece of content you're looking to flip into your product page vs the potential upside. You can also do this via a canonical instead of a straight up redirect to preserve any non-organic traffic coming to the TOFU content.

  • SG

    Sandra Gomez

    over 3 years ago #

    Loved it! Thanks for sharing

SHARE
117
117