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In traditional B2B marketing, the usual approach is to identify a specific audience then designing strategies to get to them directly. The idea is to eventually find someone who believes in your product or service enough to push it within the organization. This person is referred to as “The Champion”. Another approach requires B2B growth hacks the purpose of which is to widen your search and increase your chances of finding a champion. Theoretically, by casting a wider net, B2B growth hacks should enable marketers to acquire more customers.

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