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  • PH

    Pradyut Hande

    15 days ago #

    Great insights. The changing algorithm and option to follow hashtags has certainly changed the dynamic on Instagram. Would love to know how B2B companies can leverage Instagram though. For that matter - is there any leverage at all?

    • CB

      Colton Bollinger

      11 days ago #

      Pradyut,

      There are definitely ways B2B companies can leverage Instagram, and it really comes down to the product/service offering to determine an effective content strategy. Sometimes the goal is not to drive more sales, but to attract more talent for HR by showing company culture etc.

      You bring up a great subject here, and I can concur that sometimes Instagram doesnt effectively drive more sales for B2B businesses. That's when you get creative though, as it will always bring value with a goal oriented content/marketing strategy in place for the page.

  • DP

    Darshan Pania

    15 days ago #

    Great article!

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