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Recent advances in marketing technology has paved the way to more efficient digital marketing.

Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the ‘shining stars’ of the digital advertising world.

Regardless of all these new and growing marketing tools, one digital marketing tool is still keeping its position as the ‘hero of customer retention’ and that is email marketing.

Email marketing today is used to personalize emails and increase e-commerce retention rates.