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What are the most important metrics to include in a CMO dashboard?

An effective CMO dashboard provides you with an everything-in-one-place view of your most important metrics and KPIs across multiple marketing channels.

But, how do you decide on the metrics to include in yours? and how do you actually build a CMO dashboard?

Here, almost 30 marketers shared their top metrics to add to a CMO dashboard based on their experience, as well as key things to consider when building your CMO dashboard: