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Are you looking for website tracking features that go beyond what Google Analytics (GA) can do?

New and established tools have dozens of features you won’t find in GA designed to fit a specific need, such as recognizing which businesses are visiting your site (that’s what we do) or monitoring brand mentions throughout the web.

In this article, we look at 20 Google Analytics alternatives that either replace or complement the features offered by GA.

  • JB

    Jera Brown

    11 days ago #

    I love that so many of these have free plans. I'm going to try some of them out now!

    • AN

      Andrew Nicoletta

      10 days ago #

      I like the free up to x limit model because it allows you to become a user, know that feature(s) is a good fit, and then grow into it.

  • BP

    bhola prasad

    10 days ago #

    If you are really really interested in any other alternatives then go for Matomo(free) or Adobe analytics( Paid).

    Here are some other suggestions, which are not an alternative to Google analytics but very important for any businesses.

    1. Leadfeeder - yes, it's an amazing tool for any B2B business. I use it and love it too much. No question about that.

    2. Similar web - Best for the competitor analysis. The second alternative is Hitwise but it is only limited to a few countries. Interested in learning, how to use it - https://www.lifewithdata.com/blog-1/advanced-competitor-analysis-of-zara-h-m-topshop

    3. Visual website optimizer( vwo) - for Experimentation and optimization. Alternative - Optimizely & Google optimize

    4. Qualaroo and google survey - for the qualitative data( survey).

    5. Hotjar and crazyegg - for optimization. First, consider Hotjar, then if can spent some extra money then go for crazyegg.

    6. UserTesting - for website user experience.

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